What is a passeggiata? In Italy, passeggiata has deep cultural roots and is a time-honored tradition. Most evenings, when the work day is over and the sun begins to wane, Italians everywhere – from large metropolises to small villages – set out for a slow and gentle stroll, or passeggiata, about town. A typical passeggiata will see you through the pedestrian zones in the centro storico (historic center), or along the lungomare (boardwalk) if you’re by the sea. More than just a stroll, the passeggiata is the most important social event of the day and a chance to fare una bella figura (make a good impression).

At Passeggiata, the values – People, Product, and Planet – are the cornerstone of everything they do. They are so central to the brand’s identity that it was essential to them to carve these values in stone by representing them in their product’s logo. This is how the logomark became a cartouche composed of the following symbols: the sun, the arch, the rosemary. The logotype features Dorothea, a font that is modern yet has classical roots. Dorothea’s main characteristic is its gently flared strokes, which are reminiscent of the remains of a Latin inscription on Roman ruins.

The warmth of the Mediterranean sun,
reflected in the culture, is a unifying force and represents our commitment to people. Passeggiata is an authentic reflection of the personalities of the people behind the product.